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Bots, Ai and [Smarter] Messenger Domination

Bots, Ai and [Smarter] Messenger Domination

By Jonathan Adams (Chief Digital Officer, Americas) & Phaedra Poulimenou (Performance Account Manager, UK)

What’s Changed? What’s changed at Facebook?  A lot… at least for marketers. It’s been hard to miss that Facebook held it’s developer’s conference in San Francisco this week — where they announced several new and…

Marketing Tech – Don’t Fear the Complexity

Marketing Tech – Don’t Fear the Complexity

By David Kaganovsky, World Wide CIO

The marketer’s relationship with the digital world is enabled and further complicated by a proliferation of technology and the data that this technology generates.  In the meantime the CFO and CIO are giving more attention…

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