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Apple App Store Search Ads

Apple App Store Search Ads

By by Joe Whatnall, Partner, GroupM & Chris Humber, Head of SEO, GroupM

What’s changed? Apple is launching a new search ads product for App developers allowing them to bid to appear for desirable searches using a similar model to Google’s search engine advertising platform, AdWords.   What…

Pokémon GO: Addictive game, AR Phenomenon

Pokémon GO: Addictive game, AR Phenomenon

By Rachel Lowenstein, Senior Associate, GroupM & Jonathan Adams, Chief Digital Officer, Maxus Americas

What’s changed? In the span of four days, Pokémon GO has taken over the world. Reports from SimilarWeb emerged on Monday morning that the app had overtaken Tinder in Android app downloads and has overtaken Twitter (and…

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