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Programmatic: guilty until proven innocent?

Programmatic: guilty until proven innocent?

Programmatic: guilty until proven innocent?

By Rob Norman Group M's global chief digital officer

This article originally appeared on Campaign Live. The digital advertising charge sheet: 1. Advertising can’t be seen, at least not by humans. 2. A huge amount of impressions are fraudulent 3. Many actual impressions occur…

SXSW 2017: A Year for Empathy

SXSW 2017: A Year for Empathy

SXSW 2017: A Year for Empathy

By Tom Kelshaw Director of Creative Technology

US Senator Cory Booker’s opening keynote called for more empathy. The ‘woke’ Americans call it seeing each other. Seeing means acknowledging that different people exist. Those who vote the wrong way or aren’t excited about…

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