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Quarterly Earnings Q3 2016

Quarterly Earnings Q3 2016

Quarterly Earnings Q3 2016

By Norm Johnston Chief Strategy and Digital Officer, GroupM

The Results The Q3 quarterly earnings reports are all in reflecting good fortune for most with the notable exception of Twitter. Here’s a quick overview of the results, except Verizon (AOL, soon Yahoo) who will…

Facebook’s Metrics Issues

Facebook’s Metrics Issues

Facebook’s Metrics Issues

By GroupM 

What’s changed? Facebook revealed a number of new issues and updates surrounding measurement on the platform. Some of these issues were over-stated, some under-stated and none are billable metrics. One was about the summary number…

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