Our thoughts about: The Change Briefing

Read our thoughts, news and opinions about big changes happening across the industry.

Facebook: 1, Ad Blockers 0

Facebook: 1, Ad Blockers 0

By Damian Blackden, WW CSO

Instagram Launches Stories

Instagram Launches Stories

By Michael Hancox, Account Executive, GroupM

Twitter Live-Streaming of MLB and NHL Games

Twitter Live-Streaming of MLB and NHL Games

By Jeff Garrant, Maxus Sports & Entertainment

Apple App Store Search Ads

Apple App Store Search Ads

By by Joe Whatnall, Partner, GroupM & Chris Humber, Head of SEO, GroupM

Pokémon GO: Addictive game, AR Phenomenon

Pokémon GO: Addictive game, AR Phenomenon

By Rachel Lowenstein, Senior Associate, GroupM & Jonathan Adams, Chief Digital Officer, Maxus Americas

Will IBM Watson’s voice-activated ads change how consumers connect with brands?

Will IBM Watson’s voice-activated ads change how consumers connect with brands?

By Tom Kelshaw, Metalworks Director of Technology

Google Launches Gboard

Google Launches Gboard

By Pierce Martin, Project Director

Bots, Ai and [Smarter] Messenger Domination

Bots, Ai and [Smarter] Messenger Domination

By Jonathan Adams (Chief Digital Officer, Americas) & Phaedra Poulimenou (Performance Account Manager, UK)