Heating up sales by 15%
Kitchen and home appliances brand, GE Monogram lacked a clear market position and media presence. The brand needed Maxus Mexico to establish them in the competitive luxury segment by targeting designers and architects.
We found that GE Monogram’s proposition ‘The Kitchen is the New Living Room’ made them stand out from the competition. So we decided to play up to this proposition through an exclusive partnership with the highly relevant Architectural Digest magazine. The campaign included content, events, print ads, as well as digital and social media elements.
Architectural Digest created a custom section in the magazine called ‘Cooking AD’, which covered a series of events that centred around the GE Monogram kitchen. The events were hosted by well-regarded chefs, and featured renowned architects and interior designers as guests.
As a result, recognition and consideration of the brand was lifted and sales increased by 15%. Good things happen when you heat up a simple idea and add a dash of clever strategy.
